Panera
Panera approached Brand Bureau to redesign one of their cafes in the hopes to scale throughout all their locations. After slowly dissecting the brand, we developed a new strategy rooted in a modern yet familiar ethos that exuded the comfort of a mother's kitchen. After revising a new sans-serif logotype for them, we developed a colorful palette paired with various patterns inspired by vintage cook books. We then developed custom illustrations for seasonal specials in an effort to pivot away from stock imagery. For the menu, we created untraditional boards (made from baking accessories) to showcase the cafe's fresh and clean ingredients.
• Role
Graphic Designer, Illustrator
• Credits
Travis Schnupp, Art Director
Kendall Lowe, Design Director
Claire Shafer, Interior Designer
• Firm
Brand Bureau
• Year
2016-2017
Selected Works
Ninebark RestaurantIdentity / Environmental Design
Novo VenturesStrategy / Identity / Print
LiquoretteIdentity / Environmental Design / Print
Perry Lane HotelIdentity / Print
NowThis Breaking NewsIdentity / Art Direction / Motion
L'BrellaIdentity / Art Direction / Packaging
Brand BureauIdentity / Print / Website
Barilla RestaurantsIdentity / Environmental Design / Packaging
PaneraIdentity / Environmental Design / Packaging
Life HouseIdentity / Environmental Design / Print
NowThis Office DesignEnvironmental Design
Arlo HotelsArt Direction
Unicorn AppIdentity / UI / UX / Art Direction
Marks & LogosIdentity / Typography