Life House

Life House is a new collection of locally rooted lifestyle hotels. I was approached to rebrand the hotel, and develop a hierarchy between the master brand and each individual hotel. The logo developed incorporates a bespoke font paired with a simple, angular mark that can act both as a bird and as a roof when flipped. For the color palette, we kept the master brand neutral so each location could have a palette unique to them.

• Role

Art Director, Designer

• Credits

Mariel Nardi, Strategist

• Firm

Brian Dunn Design

• Year

2018