Barilla Restaurants

Barilla Pasta approached Brand Bureau to develop a new brand for their emerging restaurants. After a phase of strategy and analyzing the history of Barilla, we developed a logo that was rooted in one of the pasta company's vintage logos. We paired that with a color palette and patterns that spoke to Italy. We then created a kinetic typographic design to connect back to vintage Barilla posters of falling pasta shapes. 

• Role

Senior Graphic Designer

• Credits

Travis Schnupp, Art Director

• Firm

Brand Bureau

• Year

2017